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A lone Swedish man on a bench by a lake
Sweden Facts

Jantelagen, the Cruel social norm of Sweden

Maria first noticed Jantelagen during a summer dinner outside Uppsala, when a small comment about something she was proud of changed the mood around the table. This personal reflection explores why Swedes often play down success, how the norm can create both equality and restraint, and what newcomers should understand before interpreting Swedish modesty as coldness.

Huge containership outside Stockholm
News

Why Sweden needs to import Garbage

Sweden has become one of the world’s most advanced countries when it comes to recycling and waste management, to the point where the country has at times imported waste from other nations in order to keep its waste-to-energy facilities operating efficiently. For many people outside Scandinavia this sounds almost absurd. In most countries garbage is …

Vegetables at Swedish Supermarket ICA
Sweden Facts

Is Sweden just Expensive?

Comparing food prices between Sweden and the United States is more complicated than the usual assumption that Sweden is simply expensive and the US is cheap. The reality is more nuanced, and in many everyday situations the difference is smaller than people expect. Once you factor in quality, regulation, and what you actually get for …

Tiveden National Park
Places

Inside Tiveden National Park, Swedens most rugged forest

Tiveden is a forested national park in southern Sweden, located between the lakes Vänern and Vättern. It is known for its compact size combined with a high level of variation in terrain. Instead of wide landscapes or long sightlines, the park is defined by close range features and a landscape that changes frequently over short …

Winter Bathing in Sweden
To do

Winter Bathing, the really cold pasttime of the Swedes

Winter bathing in Sweden has shifted from something fringe and slightly eccentric into a visible, growing habit that cuts across age groups, cities, and lifestyles. What was once associated with small, dedicated groups of cold water swimmers is now something you see on urban docks, in coastal towns, and even in city marketing. People stepping …