Winter Bathing in Sweden
To do

Winter Bathing, the really cold pasttime of the Swedes

Winter bathing in Sweden has shifted from something fringe and slightly eccentric into a visible, growing habit that cuts across age groups, cities, and lifestyles. What was once associated with small, dedicated groups of cold water swimmers is now something you see on urban docks, in coastal towns, and even in city marketing. People stepping …

Mikael Jansson doing the Swedish Classic in 1980
To do

The Swedish Classic

The Swedish Classic, or En Svensk Klassiker, is one of those ideas that sounds simple on paper but says a lot about Sweden as a country. At its core, it is a challenge: complete four of Sweden’s most iconic endurance races within a 12 month period. Those races are Vasaloppet, a 90 kilometer ski race …

Using Cash in Stockholm
Sweden Facts

Don’t bring cash to Sweden

There is a moment that tends to catch people off guard, and it usually happens early. You step into a café, order a coffee, maybe something small to eat, and when it is time to pay, you reach for your wallet. Notes and coins feel universal, safe, like a language everyone understands. But here, the …

One of the breakfast restaurants at the steam hotel
Stay

The Steam Hotel in Västerås

The Steam Hotel stands on the edge of Lake Mälaren as one of Sweden’s most distinctive hotel conversions, not because it imitates an industrial style, but because it is one. Long before it became a destination for weekend stays and conferences, the building was a working steam power station, constructed in the early twentieth century …

The High Coast of Sweden
Places

The High Coast

There is a part of Sweden where the landscape differs noticeably from what is typically associated with the country. Instead of long stretches of relatively flat forest and inland lakes, the terrain along Höga kusten is more varied, with steep elevations, exposed rock formations, and a coastline where forested hills meet the sea directly. This …

Slåttdalsskrevan - The High Coast
Places

Slåttdalsskrevan

Slåttdalsskrevan is one of the most distinctive natural formations along Sweden’s High Coast and a well known destination for hikers visiting the region. The formation consists of a deep and narrow ravine that cuts straight through the rock, creating a passage that is around 200 meters long, approximately 7 meters wide, and up to 40 …

A cabin by the lake, Dalarna, Sweden
Move to Sweden

4 Unexpected social rules in Sweden

In Sweden, social interaction is rarely guided by explicit rules or visible norms. Instead, it is shaped by a set of shared behaviors that are subtle, consistent, and largely unspoken. Visitors often sense them before they fully understand them. At first, the country can feel distant. People keep their space, conversations do not begin easily, …