Vegetables at Swedish Supermarket ICA
Sweden Facts

Is Sweden just Expensive?

Comparing food prices between Sweden and the United States is more complicated than the usual assumption that Sweden is simply expensive and the US is cheap. The reality is more nuanced, and in many everyday situations the difference is smaller than people expect. Once you factor in quality, regulation, and what you actually get for …

Winter Bathing in Sweden
To do

Winter Bathing, the really cold pasttime of the Swedes

Winter bathing in Sweden has shifted from something fringe and slightly eccentric into a visible, growing habit that cuts across age groups, cities, and lifestyles. What was once associated with small, dedicated groups of cold water swimmers is now something you see on urban docks, in coastal towns, and even in city marketing. People stepping …

Mikael Jansson doing the Swedish Classic in 1980
To do

The Swedish Classic

The Swedish Classic, or En Svensk Klassiker, is one of those ideas that sounds simple on paper but says a lot about Sweden as a country. At its core, it is a challenge: complete four of Sweden’s most iconic endurance races within a 12 month period. Those races are Vasaloppet, a 90 kilometer ski race …

Using Cash in Stockholm
Sweden Facts

Don’t bring cash to Sweden

There is a moment that tends to catch people off guard, and it usually happens early. You step into a café, order a coffee, maybe something small to eat, and when it is time to pay, you reach for your wallet. Notes and coins feel universal, safe, like a language everyone understands. But here, the …

One of the breakfast restaurants at the steam hotel
Stay

The Steam Hotel in Västerås

The Steam Hotel stands on the edge of Lake Mälaren as one of Sweden’s most distinctive hotel conversions, not because it imitates an industrial style, but because it is one. Long before it became a destination for weekend stays and conferences, the building was a working steam power station, constructed in the early twentieth century …